Fendi: Packaging Redesign

This year, Fendi is celebrating their 90th anniversary of creating fur and leather products. Using inspiration from Karl Lagerfeld's sketches as well as cave drawings, which reference the first uses for fur and leather.

package design

illustration

concept design

Photographs of the final bag, gift box and gift tag with gold ink hand painted over "Fendi".

Initial illustrations based on Fendi runway shows and sketches by Karl Lagerfeld

Hand-made textures to reference cave drawings in contrast with Fendi's bright color palette.