Instagram POP STOPS

The D&AD brief for Arjowiggins Creative Papers challenged us to bring Instagram from a digital platform to a tactile, paper campaign. Using the most popular "check-ins" on Instagram, POP STOPS provides 3 weekly updated guides around the city of London in the form of pop-up boxes. 

Dispensers will be conveniently placed in train stations, where users can choose which themed destinations they would like with a map guiding them around the city; bars, restaurants and shops.

A collaboration with Lauren Kane.

branding

package design

Tops of the pop-up boxes