New advertising restrictions prohibit the use of celebrities and licensed characters in adverts that target younger children in the UK. Milkybar, the UK's original white chocolate bar, needs a print campaign that abides by these new laws, relaunches their brand, and appeals to women and men from ages 18 to 35.

The individuals in this age group who continue to buy and enjoy Milkybar have matured in age but are still children at heart. Using hand-done typography and playful illustration style, we compared the satisfaction of eating Milkybar chocolate to the feeling one experiences when they have had a couple beers to drink - "get milk faced".

A collaboration with Joanna Sugar

Creative Direction


Copy Writing

Typography dominant print ads

Realistic placement of the ad campaign

Button Collectibles based on Milkybar's product, chocolate buttons


Instagram campaign suggesting uses for the Milkybar